Montreal, March 11, 2025 - JRV, a recognized leader in industrial and commercial distribution in Canada, today unveils its new brand image and announces the launch of its transactional platform, marking the beginning of a major strategic transformation for the company.
A New Identity for a Promising Future
This evolution of JRV's visual identity embodies much more than a simple change of logo. It also symbolizes the start of a new chapter and reflects the ambitious vision of the company, which has achieved exceptional growth in recent years.
This transformation reinforces JRV's position as a leader in supply as well as industrial and commercial distribution, while highlighting its differentiation in a market valued at over twenty billion dollars in Canada.
A Major Technological Evolution
In the midst of this transformation, JRV also announces the launch of its transactional platform, which represents a major technological investment for the company.
At a time when supply chain optimization is becoming a key factor in the international competitiveness of Canadian companies, this initiative reinforces JRV's leadership in industrial and commercial distribution.
The new platform now enables manufacturing companies to access a vast catalog of specialized products in real time and to order 24/7, significantly optimizing their supply chain and operating times.
An Ambitious Vision for the Future
“This transformation marks the beginning of a new era for JRV,” says Daniel Larouche, president of JRV. “Our ambition is clear: to become THE reference in industrial and commercial distribution in Canada. This major step testifies to our commitment to innovate and redefine the standards of our industry. Our clients can look forward to further significant developments in the months to come.”
About JRV
Founded in 1946 in Eastern Canada, JRV has been the embodiment of Quebec's industrial boldness for nearly 80 years. A leader in industrial and commercial distribution in Canada, JRV mobilizes over one hundred experts and relies on four strategic distribution centers across the country to supply the largest companies and construction sites, both locally and nationally.
JRV's mission is to simplify and optimize the supply chain of businesses operating in strategic sectors such as manufacturing, energy, construction, natural resources, defense as well as the public sector.
Media contact:
Daniel Larouche
President, Distributions J.R.V. Inc.
Phone: 418‑968‑9862 #2401
Cell: 418‑961‑9166
dlarouche@jrv.com